Shedding the Stigma: High-Quality, Energy-Efficient & Stylish Factory-Built Homes

Publisher: Next Step Network & Clayton

Authors: Stacey Epperson (Next Step), Paul Fortenberry (Clayton Home Building Group)

Publication Date: September 2018

This white paper, developed by Next Step in partnership with Clayton, challenges outdated stereotypes surrounding factory-built housing and makes a data-driven case for its role in addressing the nation’s affordable housing crisis. Shedding the Stigma highlights how today’s factory-built homes are high-quality, energy-efficient, and stylish – while offering a realistic path to homeownership and wealth-building for low- and moderate-income families.

Drawing on national research, homeowner stories, and industry data, the paper explains the evolution of factory-built housing since the implementation of the HUD Code, contrasts modern homes with pre-1976 mobile homes, and outlines the health, financial, and community benefits of high-performance factory-built homes. It also explores how ENERGY STAR® homes reduce long-term utility costs and improve housing stability for families across generations.

  • Why factory-built housing remains one of the most underutilized affordable housing solutions
  • How modern HUD Code homes differ from older mobile homes
  • The role of factory-built homes in expanding access to sustainable homeownership
  • Health, education, and financial benefits tied to quality, energy-efficient housing
  • How partnerships between nonprofits and manufacturers can drive equitable housing outcomes